Seen as an exchange of commerce at the global level
MILAN (Wednesday, Nov. 3, 2010)— The second annual EICMA-China motorcycle show has been scheduled for July 2-4,2011, at the China National Convention Center in Beijing, show organizers said here today.
Plans for the show were announced at a press conference conducted by the event’s planners: CIME (China Italy Motorcycle Exhibition), a joint venture of EICMA, the China Chamber of Commerce for Motorcycles (CCCMA) and the Genertec International Advertising & Exhibition Company.
This year’s show was held last July in Beijing and drew 130 exhibitors and about 45,000 attendees. More than 200 exhibitors are expected to participate in next year’s show, said CCCM’s Bingnan Chen.
“The success of this first event was somewhat unexpected,” said Constantino Ruggiero, “since it was put together so quickly. Ruggiero is the executive director of ANCMA (Italian Manufacturers Association of Bicycles, Motorcycles and Accessories) and its EICMA show and was the driving force behind the creation of EICMA-China.Organizers have high hopes for the 2011 show, pointing out that the this year’s successful venture was put together in only seven months.
The 2011 edition will cover more space, have more exhibitors who will have access to more attendees, Chen said. For example, all leading Chinese manufacturers of motorcycles are expected to exhibit, he said.
New trading and marketing opportunities now are available to foreign sellers, due to changes in the China market place, according to Chen, but he didn’t provide any details.
“EICMA-China will supply the platform for foreign exhibitors to reach the Chinese market,” Chen said. “The objective is to create a platform for exchange at the global level,” he said.
Changes In Chinese Motorcycle Industry
While EICMA-China could provide an opportunity for U.S. and European companies to reach Chinese consumers, it also could provide a boost to the Chinese motorcycle industry which is undergoing substantial changes.
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